Fancy advertising

Today the European Commission sent “reasoned opinions” to Germany and Luxembourg for failing to transpose into national law Directive on advertising and sponsorship of tobacco products. “I am determined to enforce this piece of legislation, which is essential in the fight against smoking" said Commissioner Markos Kyprianou "I am sure that all governments realise that glamorising smoking through fancy advertising can have devastating effects, in particular on young people."

The Commission is also investigating situations in countries where transposition has not been made correctly. The Commission will not hesitate to bring cases against these countries if it is proved that they have implemented exemptions or granted derogations which go against the provisions of the Directive. Lees hier meer.