Not a done deal

Speech Mariann Fischer Boel (Europese Commissie) over "The Green Paper on Agricultural Product Quality", 2 december 2008 (General Assembly of AREPO (European Association of Geographical Indications)

Let's start with the need to publicise the PDO and PGI logos. I certainly want our fellow citizens to better recognise the logos. (...) But in the end, the marketplace will decide: logos, like quality products, need to give some value added to the consumer or they will not make an impact. I recognise that the Commission has a role, but so too do producers and operators marketing quality products. On protection of names, we will look at this issue carefully.

And at international level, be assured that geographical indications are still part of our priorities in the Doha negotiations. And last but not least, you would like consortia to control production. Isn't that a little bit old-fashioned? Geographical indications are already an exemption to the rules of the Common Market. I hope we can encourage producers to be ambitious and develop their production for export, reaching out to markets, not reduce their horizons to local markets and the long-standing outlets.

This consultation is not a "done deal" in advance, so I don't intend to draw up any conclusions before the end of the process

Lees de hele speech hier.